Louis vuitton case analysis essay

The brand Louis Vuitton is a main resource and an asset for the organization. Louis Vuitton being one of the oldest names in luxury fashion industry is an major asset and resource. The Brand image helps them attract more high-end customers who look for brand quality and exclusivity.

The mission of Louis Vuitton has been built on three rules they are ; To master his savoir, to provide excellent service to his customers and to innovate continuously. After analyzing the case study it is evident that we can place Louis vuitton’s strategy between 1 and 2 at the bowman’s strategy clock, which focuses on product differentiation.

As the scandal of counterfeit sold on the websites in 2008 led to a decline in the sales of Louis Vuitton products, it can be viewed as a valued opportunity for Louis Vuitton to establish its own business online since it can both add selling channels and empower the company to fight with counterfeiting.

1.What has made Louis Vuitton’s business model successful in the Japanese luxury market? As the business model addresses “how the company makes money in this business”, Louis Vuitton’s business model in Japan can be simply explained as selling products through directly owned and controlled stores.